How Can I Use Branding Photographs in my Michigan Business?

Branding photography is such a useful tool when it comes to content creation for your business. There are endless possibilities on how to use your photos. You aren’t just getting photos done to place on a business card. We need to take the time to think a little deeper.

Branding photography is truly a business investment (that you most likely can write off on your tax returns) that will pay for itself again and again. You pay once for a select amount of photos and then you receive the commercial and digital rights to use them to market yourself and your business.

So, you might be thinking, “Well, that’s great. But, I don’t need 40 photos of myself to post on my social media.” THIS is why we do a branding session. These photos aren’t just basic headshots. When we photograph your brand session think of a collection of photos that represent your business. Let’s share an example.

Let’s say you are one of the hair salons in Michigan. You want to stand out from the crowd and you think you may need branding photography. What kind of photos might you receive? Here’s a list:

  1. The outside of your salon and spa
  2. Your salon and spa team
  3. The inside of your salon and spa
  4. Up close shots to catch the vibe of the client’s surroundings (think up close of salt lamps, plants, warm seating areas, or aesthetically pleasing views)
  5. On site portraits of each of your team members to create consistency across your website and showcase them for social media posts
  6. Photos of your team members and you working with clients
  7. Any tools you might use to do your job
  8. Any special promotional or celebration shots (think woohoo we are celebrating with champagne for an upcoming opening)
  9. Nail stations in your salon and spa
  10. Specialty services if you have a holistic salon and spa

There are so many possibilities with brand photography and so many ways to use them. You can use brand photography on billboards, welcome guides, pamphlets about your store and services, community announcements, social media, website design, Canva graphics – they really are endless!

Looking to book a session for brand photography? I serve business owners in Michigan and beyond!

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