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Branding, Entrepreneurs

January 29, 2025

Michigan Branding Photography | Holly Ulewicz

One of my favorite small business branding sessions to date, was the day I photographed Michigan yoga instructor Holly Ulewicz at Bodhi Seed Yoga in Mt. Clemens. Holly is also a holistic wellness coach at Divine Unity Wellness where she offers 1-1 services, group sessions, and trainings using methods such as Reiki, meditation, sound healing, and yoga therapy. She also offers Moon circle ceremonies, group yoga, and Reiki classes. Holly is such a bright light and is doing amazing things with her business. I personally got to experience her leading a yoga session and it was so grounding and restorative.

So, how does a yoga instructor use their branding photos to grow their business? Not only has Holly used her photos to add to her website, she has used them for infographics about session openings, for content creation on social media, for her profile photos, etc. She also used them in an article that she was featured in on CanvasRebel which can be found here: https://www.canvasrebel.com/meet-holly-ulewicz/

The options are endless on how to use branding photos. In the digital age we are currently experiencing, branding photos are a necessity for your website, social media, LinkedIn pages, among other platforms. Imagine going to a website where the person tries to introduce who they are and what they do with no photos of themselves doing the thing that they say they do. Branding photos help your ideal client to trust you, to foster connection, resulting in loyalty because your client feels like they know you without even getting on the phone first.

Here are some samples from Holly’s session. If you’re ready to book a branding session and grow your business this year, contact me here: https://mariannajohnson.com/contact

A woman laughing during her meditation in a yoga studio with windows.
Natural moments of laughter during a brand session can make your photos look more personable and inviting.
A woman yoga instructor and two students with hands in the air during a yoga session.
This behind the scenes view of a yoga class gives the instructor’s ideal client a glimpse into what a yoga session could be like and also establishes the instructor as the authority in her business. As the authority in her business, it shows that she is established and knows what she is doing.
A woman sitting cross-legged on a yoga mat, meditating with her eyes closed in a peaceful yoga studio.

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